What is good to know about SEO? - SEO basics

SEO optimization is a relatively slow process. All changes that are made on pages will be shown as a result of a search after a while, not right away. That is why optimization needs to be done carefully, and unconfirmed actions are not to be done all at once, but one by one, so SEO effects could be monitored.

There are no guarantees to good disposal on browsers. By "good disposal" we mean the first 30 places. The most users never browse more than the first three result pages, and browser shows 10 results per page by default. In the same way you are trying to push up your website to the top, it is very possible that other 10 webmasters are doing the same thing. That is why guarantees for the SERP disposal should never be given. It is pretty ungrateful to say that a website is going to be in the first or nth place, after the optimization is done.

Importance of quality content

Owner of presentation is also responsible for its good position on browsers. There is no good position without quality and useful content.

Browsers react in the same way: you cannot make one page, optimize it for very popular word and expect it to be found in a good SERP place. It is up to you to explain to website owner all advantages from SEO, the necessity of content updating, the necessity that certain parts of page content should be changed and adjusted to SEO, and even if SEO is more important than design, to adjust the design to the optimization.

No matter how SEO is a slow and long process, it has to be started by the first step - keywords. Potential clients will find your site by keywords. Those keywords clients type in Google to find your product or service are the words that have to be in content on your web site.

Good keyword choice

By ‘keyword’ we do not mean only one word (such as ‘shoes,’ ‘optimization,’ ‘car’ etc.) but also long-tail keywords and phrases. Moreover, it is better to rank your website for those longer phrases because today’s searchers never type only one word into the search field.

So, ‘hotel in London,’ ‘search engine optimization Novi Sad, ‘rent a car in Dublin’ – these are all good keywords and it would be relatively easy and good to implement on your website. Keywords are the essence of search engine optimization so choose them wisely and localize for your target market.

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